• Paid Acquisition Performance: Develop, launch, and optimize paid acquisition campaigns across Google Ads, Meta Ads, LinkedIn, YouTube, Display, and other digital channels that consistently achieve lead generation, conversion, and ROAS targets.
• Campaign Optimization: Continuously improve campaign performance through audience segmentation, bid strategy optimization, A/B testing, creative refinement, and landing page optimization, reducing cost per acquisition while increasing lead quality and conversion rates.
• Analytics & Attribution: Maintain accurate conversion tracking, attribution, and reporting across all acquisition channels using GA4, Google Tag Manager, Meta Pixel, and other analytics tools, ensuring reliable marketing performance data.
• SEO & Organic Growth: Improve organic visibility by executing SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO) strategies that increase qualified website traffic and AI search visibility.
• Performance Reporting: Build and maintain dashboards that provide actionable insights into campaign performance, acquisition efficiency, and customer behavior while delivering recommendations for continuous improvement.
• Creative & Messaging Optimization: Develop and test compelling ad copy, messaging, creative concepts, and offers that improve click-through rates, engagement, and conversion performance across all paid channels.
• AI-Driven Marketing Innovation: Leverage AI tools to accelerate campaign creation, audience research, content development, performance analysis, and optimization workflows, improving marketing efficiency and scalability.
• Cross-Brand Marketing Execution: Successfully manage multiple campaigns across three distinct brands, adapting acquisition strategies, messaging, and channel mix to align with each business's objectives and target audience.

• Analytical Decision Making – Uses data and performance metrics to identify opportunities, solve problems, and make informed decisions.
• Ownership & Accountability – Takes full responsibility for campaign performance and consistently delivers measurable results.
• Adaptability – Effectively manages multiple brands, priorities, and changing business needs while maintaining high-quality execution.
• Strategic Execution – Translates business goals into effective marketing strategies and executes with precision and efficiency.
• Innovation – Embraces experimentation, AI technologies, and emerging marketing trends to continuously improve performance.
• Collaboration & Communication – Works effectively across teams, communicates insights clearly, and aligns marketing efforts with business objectives.

• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent professional experience.
• 4+ years of experience in performance marketing, paid acquisition, or growth marketing.

• Experience managing and optimizing multi-channel paid media campaigns with measurable ROI.
• Proficiency with Google Ads, Meta Ads, LinkedIn Ads, GA4, Google Tag Manager, and conversion tracking.
• Working knowledge of SEO, attribution, audience targeting, and digital marketing analytics.
• Experience using AI tools to enhance campaign performance and marketing workflows.
• Google Ads Certification or the ability to obtain certification within 90 days of hire.

• Meta and/or LinkedIn Marketing Certifications preferred.
• Experience with programmatic advertising, AEO/GEO, server-side tracking, or CRM integrations preferred.

• Ability to work full-time and maintain significant overlap with U.S. business hours, including evening or overnight schedules as needed.

• Dedicated home office or professional remote work environment.
• Reliable high-speed internet connection capable of supporting video conferencing and daily business operations.

• Competitive Full-Time Salary: ₱ 110,000 – ₱ 140,000 PHP per month

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