Spartan Investment Group is recruiting on behalf of Collaborative Real Estate Development (CRED) for a full-time, remote Marketing Lead. This individual will be responsible for leading CRED's marketing initiatives, strengthening brand visibility, and driving qualified lead generation.
This position is with CRED, with Spartan Investment Group managing the recruitment process.
Join Our Mission
At Collaborative Real Estate Development (CRED), our purpose is "meaningful work and meaningful relationships," and our niche is "Real estate project management that streamlines and implements client growth strategies."
As we work toward our vision of completing $1 billion in education, government, and multifamily projects throughout New England by 2034, we are seeking an experienced, hands-on Marketing Lead to manage our marketing function.
This individual will own CRED's market presence and generate qualified leads through executive LinkedIn management, website content, AI search visibility, book publishing, sales collateral, and business development outreach.
Our primary clients include private K-12 independent schools, family offices, and landowners developing multifamily housing within two hours of Boston, with projects ranging from $10M to $75M.
This full-time position reports to the Administrative Assistant. As one of our first five non-founder hires, you'll help shape our culture and capabilities while building a repeatable marketing system.
Your mission is to make great marketing easy for the CEO.
Our FUNN Core Values

• Fiduciary First: Treat every dollar like it's your own. Prioritize free marketing channels, measurable ROI, and in-house execution.
• United: Build meaningful relationships with clients, partners, and team members through collaboration and communication.
• Never-Ending Growth: Continuously improve strategies, test new ideas, and stay current with emerging marketing technologies.
• Nail It: Deliver high-quality work consistently, meet commitments, and take ownership of results.

• Independently manage the CEO's LinkedIn profile and CRED company page using a dedicated company device and US VPN.
• Conduct weekly 30–45-minute recorded CEO interviews, preparing specific questions in advance to develop authentic content in his voice.
• Publish at least one original LinkedIn post weekly, planning supporting photography and visuals from actual projects and events.
• Manage connection requests, prospect outreach, comments, and messages, responding within one business day.
• Optimize the CEO's LinkedIn profile, including the banner, headline, about section, featured content, and skills.
• Brief the CEO on LinkedIn connections and relationship history before external meetings.
• Maintain a publishing calendar, photo shot list, and weekly LinkedIn analytics.

• Manage CRED's Wix Studio website, including weekly articles, project updates, case studies, books, and resource pages.
• Expand each weekly LinkedIn post into an original website article.
• Develop FAQ and resource pages addressing school construction, multifamily development, and owner's project management near Boston.
• Improve visibility across ChatGPT, Perplexity, Google AI, and Claude through website structure, schema markup, llms.txt, FAQs, and directory listings.
• Track CRED's presence in AI-generated answers for priority search queries and report results monthly.

• Manage editing, proofing, production, and Amazon KDP publication for two books within the first year:
  • The Essential Guide to Building for Independent Schools in Massachusetts (Expanded Edition): Complete final editing and publication by month six.
  • The Essential Guide to Building Rental Housing on Family-Owned Land in Massachusetts: Complete manuscript placeholders, research, examples, CEO interviews, and publication by month twelve.
• Coordinate the editorial process, including outside editor and designer coordination, proofs, and final CEO approvals.
• Manage physical book distribution to Dream 100 prospects and target readers, tracking recipients and resulting opportunities.
• Develop lead magnets, email follow-up campaigns, and supporting content from both publications.

• Create and maintain sales collateral, including two-page marketing sheets for schools and landowners, case studies, proposal inserts, and follow-up materials.
• Produce materials in-house using AI design tools and maintain an organized SharePoint collateral library.
• Build and manage Dream 100 lists targeting schools, landowners, title companies, zoning attorneys, trust and estate attorneys, and financial advisors.
• Execute relationship-building initiatives through LinkedIn, direct mail, content, events, speaking opportunities, and earned media.
• Pitch the CEO for podcasts, panels, trade publications, and industry features.
• Track prospect interactions and coordinate qualified lead handoffs with the CEO and Executive Assistant.
• Apply principles from Sandler Sales, Alex Hormozi, and Chet Holmes to marketing and sales initiatives.

• Own marketing strategy, execution, publishing calendars, reporting, and documented standard operating procedures.
• Monitor content performance, audience engagement, lead generation, and marketing effectiveness.
• Present at least one new lead-generation idea monthly, testing strategies and reporting measurable results.
• Provide weekly updates, monthly performance reports, and quarterly strategic reviews.
• Independently manage the marketing function, with the opportunity to grow into a Marketing Director role as the business expands.

• Weekly Interviews: Conduct one 30–45-minute recorded Teams interview using specific questions provided the day before. Use these conversations to develop LinkedIn posts, articles, book content, and sales collateral.
• Photography: Maintain a concise, actionable shot list in SmartSuite or Teams, identifying the photos needed during site visits and events.
• Approvals: The CEO approves all posts during the first 60 days. Afterward, routine content is approved by the Executive Assistant or Head of Operations, while new topics and client- or deal-related materials require CEO approval.
• Ownership: Independently manage calendars, interviews, content, reporting, and follow-through without requiring reminders.

• Original Content: All published posts, articles, and emails must be personally written. AI tools may support research, brainstorming, organization, and rough outlines but cannot generate final published content. Violations may result in immediate termination.
• Confidentiality: Protect nonpublic client, project, and transaction information. CEO approval is required before publishing client-sensitive information, and a confidentiality agreement must be signed on day one.
• Authentic Visuals: Use real project, meeting, and event photography. Stock photos and AI-generated images are not permitted.
• Organic Marketing: Prioritize free marketing channels. No paid advertising, outside designers, freelancers, or additional staff. Any proposed spending requires a written ROI case, testing, and CEO approval.
• Independent Ownership: Proactively manage the entire marketing function, maintain progress across active initiatives, and create repeatable SOPs.
• Quality & Accountability: Maintain high publishing standards, communicate obstacles promptly, and prioritize measurable progress without sacrificing quality.

• 10+ years of marketing, content, or communications experience, including at least 3 years in architecture, engineering, construction, design, or real estate.
• Demonstrated success managing executive LinkedIn accounts, supported by measurable engagement, follower growth, and lead-generation results.
• Strong professional writing skills, with original published samples tailored to US audiences.
• Working knowledge of US building design, permitting, and construction processes.
• Experience interviewing executives, developing thought-leadership content, and writing authentically in their voice.
• Proven ability to independently manage a marketing function while reporting to a CEO or founder and personally executing deliverables.
• Full-time Monday–Friday availability with core hours overlapping US Eastern business hours.
• Ability to work independently in a remote environment with strong self-management and follow-through.

• Proficiency in LinkedIn and Sales Navigator, including connection campaigns, company page tools, and analytics.
• Website management and SEO content publishing experience; Wix Studio preferred.
• Knowledge of AI search visibility, including schema markup, llms.txt, FAQs, directory listings, and citation tracking.
• Basic design, image editing, and simple video production using Canva or similar tools.
• Experience with Mailchimp or comparable email marketing platforms.
• Proficiency in Microsoft 365, including SharePoint, Outlook, and Teams, with the ability to learn SmartSuite.
• Experience managing client social accounts through dedicated devices and VPNs.
• Familiarity with ChatGPT, Claude, and Perplexity for research, outlining, and organization.

• Takes initiative, works independently, and consistently follows through.
• Is an exceptional writer who values authentic, engaging communication.
• Is curious about construction, real estate, education, and development.
• Demonstrates discretion, integrity, and sound judgment.
• Thrives in a fast-moving, entrepreneurial environment with direct communication and minimal supervision.
• Researches unfamiliar topics, asks thoughtful questions, and solves problems proactively.
• Prioritizes forward progress, accountability, and continuous improvement.
• Upholds high standards for everything published under the CEO's name.
• Aligns with CRED's FUNN values and is motivated to grow with the company.

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